B-eing Conscious: B Corps Featured in The Atlantic

January 22, 2013

Consumers are becoming increasingly interested in making environmentally friendly and socially conscious purchasing decisions. While a shopper can purchase “Fair Trade” products in an effort to make socially responsible decisions, it can be difficult to determine what companies are meeting environmental and social standards. As a certified B Corporation, Naturescapes meets standards for social and environmental performance, accountability, and transparency.

b-corporationBefore the creation of B corps, there was no standard to measure the social and environmental responsibility of a company. Now, over 600 companies are registered B corps in 15 countries and over 60 industries. In addition, The Atlantic recently cited B corps as creating a  “new definition of business success.”

So, what does it take to become a B Corp? To obtain two-year certification, a company must earn 80 out of 200 points in the B Impact Assessment. Companies are measured and rated based on criteria like “corporate accountability,” “civic engagement & giving, ” and “job creation.”Some other well known B corps include Etsy, the Brooklyn based e-commerce site for independent businesses; Dansko, the West Grove, Pennsylvania based shoe company; and UncommonGoods, an online and catalog retailer for unique and affordable gifts.

To understand our impact, take a look at the Naturescapes Impact Report.

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